Area Sales Leader



Sales & Business Development
Sacramento, CA, USA
Posted on Tuesday, May 14, 2024

We're looking for an Area Sales Leader (ASL) to lead a group of Customer Sales Representatives (CSRs) within an assigned geography that are accountable for in store execution through a set group of key customers. You will also oversee the coaching, training and development of their respective teams. You'll also drive sales volume and The Yerba Mate Co, LLC initiatives, tracking Key Performance Indicators (KPIs). You'll report to the Regional Sales Leader and is expected to be on-site at the Sacramento Warehouse Monday – Friday, 5 days a week.

How you’ll help:

  • Drive sales volume and Key Performance Indicator (KPI) targets for each assigned CSR and appropriately manage the execution of these targets.
  • Provide feedback/coaching, corrective counseling, and performance reviews.
  • Establish and maintain regular and on-going communication with retail partners/decision makers in order to successfully implement national/local programming and ensure high levels of customer service
  • Ensure a safe and clean environment for all CSRs and warehouse associates, including inspection of vehicles, monitoring maintenance of equipment, assessing driving behavior, etc.
  • Recruit top talent and participate in hiring process of direct report positions
  • Conduct new hire orientation and training
  • Conduct two route rides per week. The primary purpose of the route rides is to train, develop, and evaluate the performance of the CSRs and the executional conditions of their market.
  • Ensure Guayaki is the #1 yerba mate brand in all accounts and is winning vs. competition
  • Teach and develop CSR's selling skills through the established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.
  • Conduct weekly CSR huddles/workshops in groups and 1 on 1's to improve operational expertise and recognize/reward results.
  • Manage inventory levels utilizing company processes
  • Review performance metrics and sales data daily
  • Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group.
  • Build a diverse organization that reflects the marketplace; adheres to The Yerba Mate Co, LLC mission, values and inspires team through effective leadership.

Here’s what you’ll provide:

  • 3-5 years of experience in the beverage industry and Direct Store Delivery (DSD) management.
  • Experience with Encompass data system and other IT systems.
  • Must be at least 21 years old.
  • Must have clean and valid driving record.
  • Proficient in Microsoft Word, Power Point, and Excel.
  • Ability to prepare presentation materials and present the information one-on-one and in a group.
  • Proven track record of achieving assigned sales goals.

Travel & Physical Requirements:

  • Travel as needed for market support.
  • Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
  • Employee frequently is required to walk and sit.
  • Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
  • Employee must regularly lift and/or move up to 25 pounds as needed.
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
  • Exposed to moving mechanical parts and outside weather conditions.
  • Noise level in the work environment is usually moderate.
  • Various vehicle and equipment operations.

What we offer:

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Target Annual Earnings Range (not including monthly incentive opportunity)
$65,000$71,000 USD

At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.

As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.

More about who we are:

Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.

Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.

To learn more about our impact, check out our Impact Report at:

Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.