We are looking for a highly creative and strategic Associate Director, Social Media & Content to lead and elevate our brand’s presence across social platforms. This role will own the end-to-end strategy for social media, oversee content creation, and play a key role in shaping the brand’s digital storytelling. The ideal candidate is a self-starter with a strong creative vision and the ability to execute strategically. They will share our commitment to create waves of kindness for people and our planet with products founded on purity, quality and efficacy.

Responsibilities:

• Social Media Leadership
• Develop and implement a forward-thinking, innovative social media strategy that drives brand awareness, engagement, and growth across all key platforms, including Instagram, TikTok, YouTube, and LinkedIn.
• Lead the development and execution of a social media calendar, strategically designed to align with marketing objectives, highlight key brand moments, and drive meaningful growth in social media following.
• Track and analyze performance metrics, using data to refine strategies and drive continuous improvement.
• Content Creation
• Collaborate with our in-house Creative team to concept, design, and produce high-quality, engaging content across multiple formats—video, graphics, and written posts—including participation in our monthly in-house photo shoots.
• Collaborate with the influencer team to identify, onboard, and manage relationships with content creators, handling contracts, deliverables, and budgets to ensure partnerships align with campaign goals and brand strategy.
• Collaborate with the Content team to write engaging captions in the brand voice and tone
• Ensure all content adheres to brand guidelines while remaining fresh, trend-driven, and innovative.
• Community Engagement
• Oversee and actively engage in community management, supporting the Social Media Community Coordinator in moderating conversations, responding to comments, and fostering positive connections.
• Serve as a resource for best practices in community engagement while helping maintain an authentic brand voice across interactions.
• Cross-Functional Collaboration
• Work collaboratively with cross-functional teams including Creative, Customer Care, Influencer, ULTA, Retailers, Paid Media and CRM to drive an omni-channel social strategy that engages our customers at every touch point.
• Effectively manages expectations and input from multiple stakeholders, ensuring alignment and delivering high-quality results.