Location: California (remote) or Austin, Texas (hybrid)

We are so much more than a soda brand. We’re a passionate group of people dedicated to shaking up the soda scene for good one happy gut at a time- putting the fun back into functional with our delicious, better-for-you prebiotic soda line.

We are seeking a skilled and experienced Digital Media Manager to join our high performing Digital Commerce & Media team. As the Digital Media Manager, you will play a key role in planning, implementing, and optimizing campaigns across various platforms that deliver advertising via TV, Online Video, Social Media, Search & Display, and Retail Media Network placements.

Responsibilities

• Develop and implement comprehensive digital media strategies that align with the company objectives, target audiences, and short term & long range priorities
• Accountable for the paid media execution with advanced strategies, channel mix, flighting & weighting, defining campaign objectives & KPIs to drive YOY growth of awareness & demand
• Monitor and analyze the performance of digital media campaigns, providing insights and recommendations for optimization and improvement
• Report the performance of all digital advertising campaigns and progress towards objectives through presentations to the leadership team
• Build and manage the media budget effectively to ensure optimal allocation and maximum return on investment
• Collaboration with the marketing team members on content creation to optimize the user experience and ensure brand consistency across all channels
• Lead the internal sharing of audience insights to create a strong understanding of consumer demographics, trends, and engagement preferences learned from paid media campaigns
• Contribute to marketing effectiveness by identifying & modeling short-to-long range opportunities that drive brand affinity, new customer acquisition, and key business outcomes
• Own media learning agenda to ensure continuous improvement & learning, regarding the optimal media mix and performance
• Manage relations with external agency partners and media companies
• Keep informed of industry trends, emerging platforms, and best practices in digital advertising within the food and beverage sector to ensure the company maintains a competitive edge
• Other duties as assigned

What You Bring

• Excellent time management skills with a proven ability to meet deadlines
• Entrepreneurial and self-motivated; accountable for your results and how those are achieved
• Deep curiosity, eager to learn & grow, and ability to thrive in a small, agile team environment
• Excellent organizational skills and attention to detail
• Strong collaboration, verbal & written communication skills
• Understanding of common advertising and channel performance metrics (LTV, ROAS, CAC, etc.)
• Advanced analytical skills for processing & producing complex reporting. Advanced Excel skills required
• Proficiency in Microsoft Office Suite

Qualifications

• Bachelor's degree with 5+ years in digital advertising or a related field
• Proven experience, particularly within the CPG industry working for a brand, agency, or media company
• Demonstrates strong business acumen
• Processes an advanced understanding of media planning and buying across all media platforms including but not limited to TV, Social Media, Amazon Advertising, Instacart, and other Retail Media Networks
• The ability to link media delivery and insights to commercial objectives of growing sales, share and profit
• Analytical and able to form and clearly communicate media strategy recommendations based on their analysis
• The ability to influence and lead change with more senior brand and agency peers