Reports to: Chief Marketing Office

Location: Austin, TX (hybrid); Los Angeles, CA (remote); or New York, NY (remote)

What is Poppi?

We are so much more than a soda brand. We’re a passionate group of people dedicated to shaking up the soda scene for good one happy gut at a time- putting the fun back into functional with our delicious, better-for-you prebiotic soda line.

What you will do?

We are looking for a passionate, detail-oriented and creative storyteller to join the team as a PR & Events Director. This role will lead communications for the company including executive communications, brand and marketing communications and internal communications as well as event support for influencer, press and internal events. This individual will work with key business and functional leaders to develop and execute messaging, communications strategies, and be the liaison between external event/PR agencies and the internal team. In addition, this individual will identify and create communications materials including press pitches, releases and talking points for executives, as well as building and maintaining key relationships with media.

As a PR & Events Director, you will lead 360 marketing initiatives and get hands on experience across channels from PR to social, influencer/celebrity, retail and more. The ideal candidate is a highly organized self-starter with an interest in wellness and pop culture.

Responsibilities

• Develop and execute the communication strategy for poppi, including leadership communications, product press, support for marketing and social initiatives and internal communication to key stakeholders and employees.
• Execute buzzy, branded events across influencer, press and consumer verticals.
• Drive senior leadership visibility by identifying, securing and executing strategic media engagements.
• Build and maintain strong working relationships with key media in business, lifestyle, beverage and pop culture outlets.
• Provide coaching and guidance to leadership team to enhance communication and presentation effectiveness.
• Identify and build communications materials including press pitches, press releases, talking points, and presentations for executives.
• Manage the external PR agency, ensuring constant flow of information on a timely basis.
• Manage events agencies and vendors, ensuring poppi branding and guest experience meets brand guidelines.

What You Bring?

• Strong understanding of the events, media, and PR landscape with a focus on established relationships with reporters
• A storyteller, with excellent written and verbal communication skills
• The ability to influence and provide counsel to leadership
• Strong judgement and the ability to respond quickly to urgent matters
• Proactive, self-starter and highly resourceful, capable of figuring it out
• Ability to work in fast paced, start-up environment, wearing multiple hats
• Team player and excellent collaborator
• Enjoys pop culture and stays atop of trends

Your Background

• Bachelor’s Degree in Marketing, Communications, Journalism or Liberal Arts preferred
• 10+ years experience working in a communications/marketing role

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. Prior to the next step in the recruiting process, we welcome all applicants to inform us confidentially if you may require special accommodations in order to participate fully in our recruitment experience by emailing people@drinkpoppi.com.

poppi is a pre-biotic soda company committed to an inclusive, diverse, and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.