Regional Sales Manager (Upstate New York)



Sales & Business Development
New York, NY, USA
Posted on Thursday, July 4, 2024
ABOUT POPPI: Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!


  • We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
  • We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
  • We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).

LOCATION: This position requires candidates based in Upstate New York. Flexible on city.


The Regional Sales Manager (RSM) will oversee regional execution through strategic management of internal teams and external partners. The RSM is responsible for maximizing sales and distribution across all channels of business by training and developing internal teams, managing DSD partners and key retailers, designing and delivering strategic plans (MBR/QBR/AOP/Top-to-Top meetings), identifying and deploying business solutions, and managing overall execution against regional goals. The RSM's strategic leadership of the market will have a direct impact on the achievement of company and regional goals.


  • Oversee multiple DSD partners with a focus on fostering relationships across all levels of the organization.
  • Lead the team to exceed goals by providing day-to-day coaching, deploying business solutions, and offering sales development through trade training days.
  • Manage key regional customer relationships (DSD partners and retailers), including communication of new item authorizations, category reviews, void management, chain activation, performance tracking, and data utilization to improve overall performance.
  • Design and communicate execution expectations for all promotional activities at the store level.
  • Utilize weekly reporting to develop KPI's, void closures, and growth opportunities.
  • Design and implement KPIs, incentives and programming with effective tracking mechanisms in place.


  • Proven ability to drive an immediate impact on a sales team and growth in alignment with profit and brand-building goals.
  • Beverage sales and business acumen with the ability to scale a distributor and exceed volume expectations.
  • Commitment to representing the brand and company with the highest standards of professionalism and integrity.
  • Experience opening accounts, managing large and small format account bases, and negotiating and closing deals.
  • A desire to succeed, passion for brand building, and a strong work ethic with the ability to adapt to the fast-paced needs of the Sales team.
  • Dependable, decisive, and highly organized with the ability to manage competing responsibilities and prioritize opportunities.
  • Demonstrated ability to interface with key stakeholders across all levels, internally and externally,
  • Proactive, detail-oriented, and highly resourceful, with a focus on doing it right vs. getting it done.
  • Geographic knowledge of respective territory.


  • 5+ years of sales management experience in the beverage industry with prior DSD management experience.
  • Experience leading sales teams and managing key partners (DSD and retailers) to exceed goals.
  • Proficient with Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) and industry systems and platforms (VIP/IDIG, Repsly, IRI, SPINS, Nielsen, and Retailer Scan Data).
  • Valid state driver's license for the posted state or territory, and reliable transportation in accordance with State requirements for motor vehicles.


  • Travel requirement across the United States.
  • Some lifting and the movement of moderate loads require 50-pound lifting requirement.
  • Willingness to work outside of standard business hours, including evenings and weekends, based on business demands.
  • The ability to sit, stand, walk, and type for long periods of time.
  • Occasional exposure to outside weather conditions.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

COMPENSATION: Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $90,000- $100,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives.

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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