THE ROLE

As a Senior Designer at poppi, you’ll play a critical role in defining and executing the brand’s visual identity for marketing campaigns and initiatives across every consumer touchpoint, with specific focus on digital and print. You’ll transform insights into compelling creative assets and bring product stories to life online and in-store, ensuring our presence is always clear, compelling, and on brand. From conceptual ideation to hands-on execution, you bring a visually disruptive, forward-thinking mindset and sharp creative eye to brand design. You think big, move fast, and design with purpose, always tuned into what’s next in pop culture and design trends.

WHAT YOU'LL DO

• Design visually engaging, brand-consistent assets across all touchpoints including digital, social, apparel, OOH, e-comm, retail, and events
• Translate culture and emerging trends into bold creative that resonates with Gen-Z and millennial audiences
• Concept, mock-up, and execute high-impact designs with strong digital and sensibilities, raising the bar for visual excellence on the team
• Collaborate with brand and marketing teams to craft culturally relevant, disruptive and brand-defining moments
• Manage day-to-day creative production with strong organization, ensuring deadlines, quality, and brand standards are met
• Contribute to a dynamic, fast-paced creative environment, supporting photoshoots, campaign development, and multiple concurrent projects
• Provide feedback to freelancers and external partners, while staying ahead of industry trends and continuously inspiring the team with fresh insights

WHAT YOU BRING

• Expertise in digital design, branding, concepting, design composition, typography
• Strong portfolio of work demonstrating successful brand campaigns and breakthrough 360 ideas
• Strong eye for design, high attention to detail, process oriented
• Up to date on pop culture and trends
• Ability to manage your time and projects efficiently, comfortable with shifting priorities and project scopes, in a fast-paced environment
• Leadership potential & a drive to succeed
• Deep understanding and awareness of TikTok, IG and design for organic social
• Experience with motion design a plus
• Experience ideating on photography/videography concepts a plus
• Team player and excellent collaborator & communicator
• Strong and confident presentation skills

YOUR BACKGROUND

• 5+ years of brand design experience at an agency or in-house with a preference for direct experience designing for a related industry, such as fashion, beauty, wellness, or CPG
• Proven experience designing 360 brand campaigns across TV/OTT, social, digital, wearables, and events, with a strong track record in content creation, social media execution, and emerging digital platforms
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Microsoft suite, Figma, and Asana

ADDITIONAL REQUIREMENTS

• Up to 15% travel requirement across the United States
• Willingness to work outside of standard business hours, including evenings and weekends, based on business demands

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $90,000 - $100,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.