Manage planning, execution, and tracking of brand media investment tactics across platforms including social, CTV/Streaming, influencers, and retail
Collaborate with design agency to brief, develop, and test new creative messaging to optimize brand campaigns for awareness and HH penetration
Manage day-to-day operations of the COR website and Amazon platforms, focusing on content/UX optimization, conversion, and sales revenue growth in partnership with key agency partners
Ensure integrity and aesthetic consistency of brand assets across paid and online efforts
Manage external agency partners for media, design, website, e-mail/SMS, and other marketing plan support to exceed KPIs
Support cross-functional departments in partnership with the CMO
Assist sales team in collaboration with Commercial Sales lead, overseeing advertising assets, broker newsletters, and other sales materials
Develop and manage the annual marketing budget, ensuring execution within or under budget, including monthly BVA reviews and ad-hoc reporting

Candidate Profile:

Strong foundation in marketing strategy and experience with social, influencers, advertising, E-mail/SMS, and website marketing levers
Understanding of current media and DTC landscape with the ability to optimize media plans and creative based on audience insights
Strong analytical skills and understanding of modern marketing metrics
Knowledge of industry syndicated data sources like IRI and SPINS is a plus
Strong cross-functional leadership and proven ability to manage agency partners and the creative process effectively
Food background preferred