Director of Digital Analytics

Skinny Dipped Almonds

Skinny Dipped Almonds

Data Science
Connecticut, USA
Posted on Oct 26, 2024

*this is not a role with ForceBrands*

Job Summary:

The Digital Analytics Director will lead digital analytics and data governance for a leading brand's eCommerce platform, aiming to improve performance and ensure data integrity.

Key Responsibilities:

  • Develop and implement a digital analytics strategy for web performance insights.
  • Optimize product performance reporting to enhance the consumer journey.
  • Establish data governance and ensure integrity across digital platforms.
  • Conduct statistical analyses using BI tools (e.g., Power BI) and manage data collection with SQL.
  • Analyze customer data from Shopify, GA4, and Triple Whale to identify profiles and spending habits.
  • Collaborate on advanced analytics initiatives and A/B testing.
  • Present data analysis findings to management.
  • Serve as an expert on analytics tools and guide best practices in user research.
  • Drive data analytics initiatives focused on customer experience.

Required Skills:

  • 5+ years in data analytics within consumer goods eCommerce.
  • Proficient in statistical analysis and BI tools.
  • Familiar with Google Analytics, GA4, and tagging tools.