**THIS IS NOT A ROLE WITH FORCEBRANDS**

Key Responsibilities

Marketing Planning and Budget Management:

• Develop and implement a comprehensive, calendarized marketing plan to ensure cohesive execution across multiple channels.
• Manage the marketing budget effectively, allocating resources to maximize ROI and maintain alignment with organizational growth goals.

Campaign Development & Execution:

• Lead the ideation, development, and execution of creative marketing campaigns that drive brand awareness and engagement.
• Collaborate cross-functionally with internal teams and external partners to ensure campaigns align with brand goals and resonate with the target audience.

Social Media Management:

• Oversee the strategy and execution of the brand's social media presence across key platforms (e.g., Instagram, TikTok).
• Collaborate with creative teams to produce engaging, on-brand content that supports growth and consumer engagement.
• Partner with agencies and other stakeholders to grow platform performance and ensure audience alignment.

Influencer Marketing & Community Engagement:

• Develop and nurture influencer partnerships to drive product awareness and brand advocacy.
• Execute influencer campaigns, including product seeding, content collaboration, and creative unboxing experiences.
• Leverage user-generated content (UGC) to build community engagement and support key product and retail launches.

Brand Partnerships:

• Identify and execute strategic partnerships and collaborations with like-minded brands to expand reach and visibility.

Events & Sampling:

• Identify event and sampling opportunities to boost brand awareness.
• Oversee event logistics, including collateral development, to ensure smooth execution and impact.

Retail Marketing:

• Collaborate with sales leadership and agency partners to develop strategies that support retail success across grocery and other key channels.

Performance Reporting:

• Track and report on marketing initiatives, providing performance analysis and actionable insights on a regular basis.
• Share updates on marketing activities to support internal reporting and retailer presentations.

Qualifications:

• 7+ years of experience in marketing, ideally within the food & beverage or consumer goods industry.
• Proven success in social media management, influencer marketing, and brand partnerships.
• Experience working with in-house design teams and leveraging UGC for growth.
• Strong expertise in TikTok marketing and influencer strategies.
• Excellent project management and organizational skills, with experience in event coordination.
• Strong analytical and communication skills to report on marketing performance.
• A hands-on, creative thinker who thrives in collaborative and independent environments.