Trade Marketing Manager
Skinny Dipped Almonds
Marketing & Communications
Ogden, UT, USA
Posted on Jan 18, 2025
**This is not a role with ForceBrands**
A high-growth company with brands in the health and wellness space is looking for an experienced Trade Marketing Manager to join their team in beautiful Ogden, Utah!
Ideal Candidate Profile
- Minimum 5 years relevant experience
- Ideally classic CPG training with some high-growth entrepreneurial experience
- High energy, able to hit the ground running
- Excellent cross-functional communicator
- Strong experience and relationships in the natural channel
- Proven track record of successfully managing retail marketing initiatives and driving revenue growth.
- Strong analytical skills with the ability to interpret data, measure performance, and provide actionable insights.
- Proficiency in tools like SPINS/IRI/Nielsen, retailer-specific POS systems, and Microsoft Office Suite (Excel, PowerPoint, etc.).
Scope of Role:
- Establish the Trade Marketing function at Trace Minerals, acting as the primary link between sales and marketing
- Develop and Execute Strategies: Create and implement trade marketing plans to drive sales, market share, and retail visibility across channels.
- Collaborate Cross-Functionally: Partner with sales, marketing, and retail teams to support promotional initiatives, new product launches, and in-store activations.
- Analyze Data and Insights: Leverage market data, retailer metrics, and consumer insights to optimize trade campaigns and measure effectiveness.
- Manage Budgets and ROI: Oversee trade marketing budgets, ensuring efficient allocation of resources and tracking return on investment.
- Build Retail Partnerships: Work closely with key accounts to enhance brand presence through tailored promotions, displays, and category management solutions.