Trade Marketing Manager

Skinny Dipped Almonds

Skinny Dipped Almonds

Marketing & Communications
Ogden, UT, USA
Posted on Jan 18, 2025

**This is not a role with ForceBrands**

A high-growth company with brands in the health and wellness space is looking for an experienced Trade Marketing Manager to join their team in beautiful Ogden, Utah!

Ideal Candidate Profile

  • Minimum 5 years relevant experience
  • Ideally classic CPG training with some high-growth entrepreneurial experience
  • High energy, able to hit the ground running
  • Excellent cross-functional communicator
  • Strong experience and relationships in the natural channel
  • Proven track record of successfully managing retail marketing initiatives and driving revenue growth.
  • Strong analytical skills with the ability to interpret data, measure performance, and provide actionable insights.
  • Proficiency in tools like SPINS/IRI/Nielsen, retailer-specific POS systems, and Microsoft Office Suite (Excel, PowerPoint, etc.).

Scope of Role:

  • Establish the Trade Marketing function at Trace Minerals, acting as the primary link between sales and marketing
  • Develop and Execute Strategies: Create and implement trade marketing plans to drive sales, market share, and retail visibility across channels.
  • Collaborate Cross-Functionally: Partner with sales, marketing, and retail teams to support promotional initiatives, new product launches, and in-store activations.
  • Analyze Data and Insights: Leverage market data, retailer metrics, and consumer insights to optimize trade campaigns and measure effectiveness.
  • Manage Budgets and ROI: Oversee trade marketing budgets, ensuring efficient allocation of resources and tracking return on investment.
  • Build Retail Partnerships: Work closely with key accounts to enhance brand presence through tailored promotions, displays, and category management solutions.