*** THIS IS NOT A JOB WITH FORCEBRANDS***

**CANDIDATES NEED TO BE IN LA, OPEN TO HYBRID 3X A WEEK IN HOLLYWOOD**

*MUST HAVE EXPERIENCE IN THE WELLNESS SPACE (FOOD/BEVERAGE/SUPPLEMENTS ETC.)*

Job Description:

We’re looking for an Influencer & Affiliate Strategy Lead to develop and execute a high-impact influencer and ambassador program, leveraging relationships to create buzz, credibility, and conversion as we bring our brand to market. This role will also build and oversee our affiliate program, ensuring a strong performance-driven revenue stream.

Key Responsibilities:

Influencer & Ambassador Strategy

• Develop the Influencer Strategy – Identify, recruit, and activate a diverse mix of macro/micro-influencers, tastemakers, and cultural leaders to champion Digestiva’s protein supplement launch.
• Own Relationship Management – Build and maintain strong partnerships with influencers, creators, and key opinion leaders (KOLs), ensuring authentic brand alignment.
• Lead Campaign Execution – Design and oversee influencer-driven activations, including sponsored content, in-person experiences, and ambassador-led community engagement.
• Integrate Across Marketing Channels – Collaborate with content, PR, paid media, and partnerships teams to amplify influencer-led storytelling.
• Optimize Performance – Track key metrics (engagement, conversions, brand lift) and refine strategies based on data-driven insights.
• Stay Ahead of Trends – Continuously monitor influencer landscape, emerging platforms, and industry shifts to keep at the forefront of culture.

Affiliate Program Development & Management

• Build & Launch the Affiliate Program – Develop a scalable affiliate model that incentivizes influencers, fitness professionals, wellness coaches, and community leaders to drive sales.
• Create Performance-Based Incentives – Structure competitive commission models, bonuses, and exclusive perks to drive consistent growth.
• Manage & Optimize Program Performance – Track affiliate-driven revenue, analyze performance metrics, and implement strategies to maximize ROI.

Who You Are:

• 5+ years of experience in influencer marketing, affiliate marketing, or talent relations.
• Strong network and relationships within the health, wellness, lifestyle, or entertainment spaces.
• Proven ability to launch and scale both influencer campaigns and affiliate programs with measurable impact.
• A strategic thinker with an understanding of the creator economy, social commerce, and performance marketing.
• Highly data-driven, with experience tracking and optimizing influencer/affiliate-driven conversions.
• Passionate about nutrition, wellness, and building a culturally relevant brand.