Develop and execute comprehensive brand strategies and marketing plans to support SKUs and grow brand equity
Leverage insights into consumer behavior and market trends to inform go-to-market strategies
Collaborate with marketing, media, and website agencies to deliver campaigns that align with the brand's luxury positioning
Build strategic relationships with, mixologists, and industry influencers to expand brand presence
Lead innovative campaigns that engage, educate, and excite target audiences, with a focus on digital aptitude and the luxury tequila market
Measure and report the performance of marketing initiatives (ROI, KPIs) to ensure objectives are met
Oversee brand guidelines and ensure consistency across all channels and touchpoints
Represent the brand at key events and distributor presentations
Drive the integration of marketing initiatives and innovation into sales efforts.
Collaborate across departments to create a horizontal team structure, ensuring seamless execution of strategies
Stay attuned to competitive dynamics and market opportunities to maintain the brand’s edge

REQUIREMENTS:

Minimum of 7 years of experience as a Brand Manager or Marketing Manager, with beverage alcohol experience required; spirits experience strongly preferred
Bilingual proficiency (English and Spanish) is a plus
Strong commercial sensibility with experience in luxury brands
Exceptional project management skills with the ability to juggle multiple priorities in a fast-paced environment
Superior communication, leadership, and teamwork abilities
Data-driven mindset with a strong understanding of KPIs, ROI, and marketing analytics
A creative thinker with a sharp eye for aesthetics and compelling brand storytelling
Ability to travel as needed for key events, distributor presentations, and market visits