*THIS IS NOT A JOB WITH FORCEBRANDS!*

*Must have experience managing a subscription program*

The Role

The role will drive the acquisition, engagement, and retention of subscribers to the brand’s subscription program. This position requires a marketer with deep expertise in subscription-based ecommerce, expertise in key platforms (Klaviyo, Postscript, Recharge, Shopify), and a proven track record of increasing customer lifetime value (LTV). This role will work with other cross-functional team members to optimize the subscriber journey.

Responsibilities

• Create and execute multi-channel marketing campaigns to attract new subscribers via tactics such as email, SMS, paid ads, social media, and more
• Develop personalized customer journeys using Klaviyo and Postscript to increase retention and LTV, while also reducing churn
• Utilize Recharge to elevate the subscription experience, including flexible billing options, product customization, and upsell opportunities; Continuously test and refine the subscription program to ensure subscriber satisfaction and revenue.
• Own and optimize the brand’s Shopify storefront to ensure a seamless user experience, from landing pages to checkout
• Analyze subscriber behavior, campaign performance, and key metrics to inform strategies
• Work with the creative team to develop compelling content and brand messaging
• Stay ahead of subscription marketing trends and emerging tools to ensure our program remains competitive and innovative.

Qualifications

• 5+ years of marketing experience, with at least 3 years focused on subscription-based ecommerce
• Expertise in subscriber acquisition tactics, such as paid acquisition, referral programs, and influencer partnerships.
• Strong in retention strategies, including personalized email/SMS flows, churn prevention, and more
• Strong analytical skills with experience using tools like Google Analytics, Shopify Analytic
• Excellent project management skills
• Creative mindset with a love for storytelling