This is NOT a job at ForceBrands

Overview

Our client has become a leader in premium hydration beverages since launching in the US in 2015. Our client prides itself on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive, are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset.

Position Summary

The Business Development Manager will play a pivotal role in establishing new business partnerships while enhancing growth within the existing client base in their designated region. Responsibilities will center on various distribution channels, including a primary focus on Direct Store Delivery through the Convenience channel, as well as traditional Grocery Wholesalers and Distributors. This position also involves the development, leadership, and training of a team of Area Sales Managers, ensuring that the brand and its culture are consistently represented to maximize sales performance.

Responsibilities

• Generate new business opportunities through targeted outreach with prospective distributors, wholesalers, and retailers.
• Manage existing customers within the region to increase incremental revenue and profit and customer satisfaction.
• Be an advocate for the business: Position region for profitable growth; address customer and product distribution gaps; improve existing client base; analyze target customers, pricing, margins, and product lines by customer, etc.
• Analyze market data and trends to formulate action plans and category growth goals.
• Train your Area Sales Manager, Sales Merchandisers, and Direct Store Delivery (DSD) representatives on product knowledge, proper selling strategy and effective merchandising.
• Coordinate with the Area Manager and the Merchandising group to achieve optimal in-store merchandising space, full SKU-sets, POS placements and multiple points of distribution.
• Develop a sales network to maximize account coverage and execution at store level.
• Develop an incentive for DSD distributors to meet and exceed sales budget.
• Assist in the preparation of regional business plans. Participate in the determination of market potential and in the preparation of sales expense estimates for assigned region.
• Lead and manage Area Sales Managers in your region.
• Create merchandising goals with marketing department to achieve company’s tactical sales and promotional plans.

Required Qualifications:

• Bachelor’s Degree in Business Administration, Marketing, or closely related field
• Hands on experience with CRM software and MS Office
• A minimum of five (5) years of sales experience in the beverage industry.
• Strong working knowledge of the beverage sales industry, processes, and framework
• Basic working knowledge/intermediate skills in Microsoft Office Suite required
• Outside Business to Business (B2B) sales experience in the beverage industry
• Experience in the DSD Convenience and Wholesale Grocery channels.
• Ability to travel up to 75% of the time

Physical Requirements:

• Must be physically capable of bending and lifting up to 30 pounds