**THIS IS NOT A ROLE WITH FORCEBRANDS**

We're partnering with an established adult beverage company seeking a California Region Sales Manager to lead go-to-market execution, drive distribution growth, and deepen relationships with key accounts and distributor teams across the region. This is a high-impact, field-based role designed for someone who thrives in a fast-paced, entrepreneurial environment.

Overview

The Regional Sales Manager will be responsible for implementing market-level sales strategy, managing distributor partnerships, and increasing brand presence across key on- and off-premise accounts. The ideal candidate is competitive, strategic, and passionate about building brands from the ground up with a preference for wine sales experience.

Key Responsibilities

• Develop and execute short- and long-term sales strategies across key accounts and distributor networks
• Grow and maintain key account relationships through ordering, staff training, and visibility programs
• Conduct distributor team meetings and market work to reinforce brand standards and sales performance
• Manage sales reporting, planning tools, budgets, and competitive tracking at the regional level
• Be in the market regularly—this is a role focused on building relationships and driving visibility

Ideal Background

• 5+ years of sales experience, with a preference of being on the supplier side
• Bachelor's degree (business-related preferred)
• Deep knowledge of the three-tier system and the beverage alcohol industry
• Preferred to have wine sales experience
• Strong planning, communication, and strategic thinking skills
• Entrepreneurial mindset with a drive to win and lead growth
• Willingness to travel up to 20%