** This is a remote position, with frequent travel to HQ in Wisconsin.

This vertically integrated beverage manufacturer based in Wisconsin offers end-to-end capabilities, from sourcing and roasting to packaging and distribution, all under one roof. With roots dating back to 1979, the company produces a broad portfolio of beverages, including coffee, tea, cocoa, and ready-to-drink options for both branded and private-label partners. Known for its strict quality standards, in-house R&D, and sustainability efforts, it’s a trusted partner for retailers and CPG brands looking for scalable, high-quality beverage solutions.

The Senior Director of Sales- Grocery will be responsible for:

● Minimum 70% travel to build and maintain strong client relationships, as well as provide market insights

● Developing and executing strategic sales plans to achieve business objectives.

● Leading and mentoring regional/national sales teams to drive high performance.

● Identifying new channel opportunities and customer segments.

● Collaborating with all respective cross-functional teams to align and execute go-to-market strategies.

● Manage our IBP Process and drive forecast performance

● Collaboratively manage customer requirements and rules of engagement

● Oversight in the deduction management process

● Recruiting, training, and developing sales talent to drive a performance-based sales culture 3.

Candidate Profile

The ideal candidate will possess:

● 10+ years of experience in sales, with at least 5 years in a Director role or higher.

● Proven track record of building and scaling national brands and sales organizations.

● Private Label experience

● Strong leadership, communication, problem solving skills.

● Experience with building and managing CRM platforms and sales automation tools.

● Bachelor’s degree in business, Marketing, or related field

● Demonstrated ability to thrive in fast-paced, high-growth entrepreneurial environments