The Farmer's Dog

The Farmer's Dog

Marketing & Communications
New York, NY, USA
Posted on Thursday, March 9, 2023

Who We Are

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.


Where You'll Come In

We’re looking for a copywriter (an independent writer or part of a creative team) who can conceive, write, and develop strategically sound, smart, culturally resonant work across every platform. The work you create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives!

You’ll conceive and write work that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists.

How You'll Make An Impact

  • Conceive, write, and develop a wide range of creative work, from performance-driven ads to integrated brand campaigns and activations.
  • Develop and write social-first content that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists.
  • Work across departments to immerse yourself in the product and brand and execute on business needs and objectives.
  • Continually look for creative opportunities to push our brand message and identity through all paid, earned and owned channels.

We're Excited About You Because

  • You have 3+ years of experience as a copywriter, preferably at a creative agency (a portfolio with creative, relevant work for which you were primarily responsible is required).
  • You write everything from product-centric copy for a mailer to scripts for national TV spots.
  • You are a true writer and storyteller who loves and lives word.
  • You can conceive great ideas but are also a craftsperson—you can write a long-form story as well as a brainworm tag line.
  • You can quickly grasp, and bring to life the voice of a brand, and help evolve that voice.
  • You’re as comfortable working on big-picture initiatives as you are getting in the weeds with the fine points of word choice.
  • You're media and cultural savvy - you know the best way to deliver the best idea.
  • You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
  • You're a true dog person -- even if you don’t have one!

Return-to-work guidelines

We support our team members with the flexibility to thrive, professionally and personally. Currently all hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday. This hybrid policy can be subject to change at company discretion.

A Few of Our Best Benefits

  • Dog-friendly office in Greenwich Village
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $80,000 - $89,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

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