Senior Product Designer

The Farmer's Dog

The Farmer's Dog

Product, Design
New York, NY, USA
Posted on Thursday, May 9, 2024

Who We Are

The Farmer’s Dog is the fastest growing pet health company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care. We believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us give dogs a healthier life at scale.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.


A tech note: Technology has been and will continue to be at the core of how we are going to build the future above. We think that a small, but creative and empowered team can accomplish more than a large, bloated, and bureaucratic one. We are accelerating our pace of innovation and are making substantial industry-changing new disruptions that will continue to improve the lives of millions of pets, pet owners, and pet care professionals.

A design note: Design can change the world, and leading with the experience is at the heart of our product strategy and vision. Design is an act of co-creation that facilitates our understanding through continuous making and customer feedback loops. We believe in intentionally shipping high-quality experiences rather than running experiments to see what sticks. The details are not the details. They inspire trust and make customers fall in love with our product.

A financial note: We are not waiting for a magical moment in the future to be sustainable. We are fiscally prudent, and we have never bitten more than we could chew. We have raised over $150M where others have deployed more than a billion to reach a similar size.

Where You'll Come In

As a Senior Product Designer at The Farmer’s Dog, you will be empowered to deliver magical experiences that push the boundaries of what customers can expect from a subscription. Your mission will be to retain customers on their plan, which includes defining experiences related to billing, orders, plan management, and more. Many customers find our subscription to be management-free, but when something happens in their life or with their dog, and they need to make a change to their plan, we want to support them through that journey and leave them with peace of mind with every interaction.

You will be challenged to deeply understand our customers and their dogs. Every decision should be informed by objective insights and solid design thinking. Your process should be scientific and you should constantly consider how we can have the highest positive impact. The customer experience doesn’t begin or end on our website, so you will need to incorporate a service design mindset into your process by considering the physical box that a customer receives, or the text they receive from customer service. You will play a leading role in threading these moments together into a seamless experience.

How You'll Make An Impact

  • Think holistically about the customer’s experience interacting with The Farmer’s Dog from a service design perspective and define best-in-class customer experiences.
  • Leverage data (quant and qual) to inform decision making and embrace continuous learning.
  • Continuously incorporate research insights and usability testing into your design process.
  • Understand how to deliver value in the short and long term, collaborating with Product Managers to strategically test hypotheses.
  • Drive projects from insights to high-quality implementation.
  • Make those around you better and regularly provide feedback to other members of the design team.
  • Work with design leadership to collaborate across initiatives ensuring a cohesive experience that connects customer and business goals.
  • Maintain a consistent brand aesthetic within your designs and contribute to our design system.
  • Work collaboratively with our engineering teams as they build features and functionality to ensure the highest quality implementation.
  • Proactively collaborate with cross functional partners to shape and drive product and experience strategy.
  • You know how to prioritize your work to have the biggest impact on the business, from identifying issues post-launch to participating in reviews of upcoming projects.
  • Think critically about how we work, get feedback, and run meetings.

We're Excited About You Because

  • Proven experience in product design, preferably in a fast-paced startup environment.
  • You use the right tools for the phase of the design, from collaborative whiteboarding workshops, to high-fidelity prototyping.
  • You are highly organized and self-motivated, keeping your projects on track and communicating effectively with your team on updates to your work.
  • You have a passion for tackling complex problems and designing elegant, simple solutions that delight users. You develop an understanding of tradeoffs between design options and can triangulate on the best approach given various inputs.
  • You have the ability to deeply understand customer needs through data analysis and research.
  • You have excellent visual design and interaction design skills.
  • You obsess over every pixel and character while also being able to zoom out and think holistically about a customer’s journey.
  • You are goal-oriented and passionate about delivering real business results through your work.
  • You have a strong entrepreneurial drive and bias towards action.
  • You're able to function independently and in a team environment, with excellent collaboration skills, expert knowledge and low ego.
  • You have experience working with customer-facing platforms (an extra plus for experience with subscription-based direct-to-consumer products).
  • You are skilled in Figma and excited to learn and adopt the latest design tools.
  • You approach things holistically and you enjoy the challenge of a big platform.
  • Bonus if you have experience with design across digital and physical channels.

Office guidelines

The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

  • Dog-friendly office in Greenwich Village
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $129,000 - $150,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

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