Product Manager, Acquisition

The Farmer's Dog

The Farmer's Dog

Product
New York, NY, USA
Posted on Friday, May 10, 2024

Who We Are

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

A tech note: technology has been and will continue to be at the core of how we are going to build the future above. We think that a small, resource-constrained, but creative and free team can accomplish more than a large, bloated, unconstrained, bureaucratic one. We are accelerating our pace of innovation and are on the brink of substantial industry-changing new disruptions that will continue to improve the lives of millions of pets, pet owners, and pet care professionals.

A financial note: we are not waiting for a magical moment in the future to be sustainable. We are fiscally prudent, and we have never bitten more than we could chew.

#LongLiveDogs

What Do We Stand For

Our best ideas and competitive advantages come from direct engagement and understanding of our customers.

We are opinionated in how we develop software and start from the customer. We talk to customers, sit in customer interviews, shadow customer service agents, and use our own product ourselves. We believe that nothing good comes out of building software without having first built customer empathy. We spend a significant time doing so, and we make sure everybody does the same.

We believe that one should know their business. What customer behaviors and problems result in the metrics we see every day? How can we connect what our data tells us to what our customer understanding tells us? What if anecdotes and data disagree?

We don’t think of ourselves solely as “Engineers”, or “Product Managers” or “Designers”. Sure, we all have different skill sets, but we are all one team that identifies and addresses customer problems TOGETHER. We continuously improve the “how” we develop software, by comparing us to our previous versions of ourselves. Are we getting better every time?

We don’t subscribe to arbitrary development metrics or artifacts that are elsewhere defined as “best practices”. Similarly, we don’t subscribe to rigid expectations of roles. Our engineers can write requirements, our engineers can talk to our customers, our PMs can help with an engineering architecture proposal and so on. we don’t expect requirements to be right at the first pass and we work together to improve them. We work small.

We work in sequence and not in parallel. We have objectives and “queues” of problems that we believe that, if solved, will get us to our objectives. We finish one job, then we go to the next. We are flexible in changing the ranking of the queues (some people call them “priorities”) when new learnings and information come about. We rarely have timelines/deadlines, and guess what, we go faster than when we did.

We don’t take pride in headcount. Small teams are the ones that can drive real change and value. Constraints breed creativity. Careers at TFD are about value creation, not empire building. Accordingly, your comp will be tied to that.

Why is all of the above important? It means developing a firm strategic direction with conviction while maintaining extreme tactical flexibility. That’s why the ideal candidate may have worked in BigTech (can communicate well, earn trust, develop sound strategies), but has also worked in earlier stage startups (faster pace, adaptable systems, no “playbook”, no politics) and has gleaned a balanced version of the two.

Where You'll Come In

The Farmer’s Dog is looking for a customer-obsessed Product Manager who is energized by creating programs that unlock 1:1 experiences and personalization at scale, segmentation and deliberate optimization across the customer decision journey, and partnering cross-functionally to drive efficiency in our customer growth program and enable greater and more rapid scale. You’ll work with a highly collaborative and effective group of partners to identify problems, create hypotheses, and launch high impact experiments that increase a customer’s likelihood to sign up for and retain on The Farmer’s Dog. There’s no shortage of experiments to run, but you also know when to get 80% of the way to an answer and execute. You are passionate about empowering customers to begin their dog’s fresh food journey!

A day won’t pass without you talking to your customers and team, as that’s the true test of whether we are inventing on our customers’ behalf and delivering useful and joyful experiences. Here are a few things:

  • Customer obsession: you will be living in quantum entanglement with your customers. You’ll breathe their air, walk in their shoes. You’ll establish mechanisms to make sure your partners do the same.
  • Work small, but with a big vision: you work small and are able to work with the design and engineering teams on small iterations. Over time you’ll develop, in partnership with our vet partners, a compelling vision that can be shared internally and broadly to develop.
  • Data-driven decision-making: We use first principles and are skeptical. We establish context. It’s paramount to have confidence in your data, being able to analyze it, and tease out noise from signals.
  • Problem focused development: you focus on teasing apart the key customer problems and pain points, but let solutions emerge through synchronous, streamlined work with a diverse pool of colleagues.
  • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.
  • One team mentality: we don’t advance our careers by withholding information, we are honest and transparent even when it’s embarrassing, we seek the truth deeply and aren’t afraid to challenge leadership and the status quo. We deliver feedback in the moment and directly (nicely) as that’s the main way to all row toward the shared goal.

How You'll Make An Impact

  • Develop a deep understanding of problems/areas of opportunity in the customer decision making journey through quantitative and qualitative data. Partner with Engineering, Product Design and other pawd members to develop hypotheses to solve these problems.
  • Partner with the acquisition function to identify areas to drive efficiency in our customer growth programs. Outline iterative steps to understand the impact that improvements have on the efficiency of specific growth programs.
  • Write product briefs outlining an initiative’s background, problem, hypothesis, MLP requirements, launch plan/experiment plan and more in close partnership with the pawd.
  • Launch high-impact improvements and features via a lean product development cycle of testing, learning and iterating.
  • Collaborate with the acquisition function to ensure a cohesive, seamless experience across the entire customer decision journey.
  • Be a key contributor to the pawd’s weekly business review (WBR).

We're Excited About You Because

  • You have a minimum 2 years in Product, Engineering or Product Analytics/Data focused on consumer retention (preferred) or admin tools.
  • You have an ability to build cross-functional relationships with deep trust and collaboration.
  • You are highly analytical and hands-on with customer data.
  • You have experience with Looker & SQL (preferred).
  • You are willing to join a growing startup and help it get better as it scales.
  • You are accustomed to Agile Development and care deeply about it.
  • You care about delivering customer value and reflecting on past work to make sure the entire team, not just you, gets better over time.
  • You love to be challenged by your work and are excited to take on sophisticated, tricky problems without any standard off-the-shelf solutions.
  • You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations.

Office Guidelines

The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

  • Dog-friendly office in Greenwich Village
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Company sponsored mental health benefit and coaching through Modern Health
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $110,000 - $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

#LI-DM1 #LI-hybrid