Acquisition Associate, Offline

The Farmer's Dog

The Farmer's Dog

New York, NY, USA
Posted on Saturday, May 11, 2024

Who We Are

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists,directly to customers’ doors. Our ultimate goal is to create innovative,honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

Where You'll Come In

The Offline Acquisition Associate will play a crucial role in refining and scaling highly impactful channels within our media mix. In this position, you'll work with the offline function craft and implement strategies and optimizations across one or more of our offline channels, such as Direct Mail, print, Out of Home (OOH), and TV. You'll have the opportunity to own channels from end to end while offering valuable contributions and support to scaling and driving efficiency in others.
A successful Offline Associate will couple strong intuition with an analytical nature, demonstrating strong data-guided decision-making skills and a customer-centric approach to everything they do. This role is perfect for you if you are a self-starter, passionate about offline marketing, and a natural driver. The Offline Acquisition Associate will report directly to the Acquisition Manager, Offline

How You'll Make An Impact

  • You’ll work with the Acquisition team to develop a continuous strategy for current offline channels while also exploring and launching new opportunities based on data, analysis, and intuition
  • You’ll develop creative & communication strategies for offline channels and lead communications with our internal creative & brand team, as well as agency partners
  • You’ll manage channels end to end and offer significant support in making decisions on other channels by empowering your teammates with the right context on your channels so that they can make the best decisions on theirs.
  • You’ll build learning agendas and roadmaps, understand how to structure, deploy, and measure experiments, and iterate on a testing strategy for our channels
  • You’ll build models and forecasts based on data and insights
  • You’ll build strong vendor/partner relationships and lead conversations that center around appropriate business decisions
  • You’ll regularly research and make cases for big bets (new channels, strategies, etc.)
  • You’ll tangibly impact the performance of the business overall, focused on improving efficiency and scale across channels by leaning into opportunity and being quick to react to information

We're Excited About You Because

  • You have 1-2 years of experience in a marketing, growth, or media planning role.
  • You're a strong communicator and know how to negotiate, always leading with empathy and kindness.
  • You have a passion for data and possess the expertise to utilize both qualitative and quantitative information effectively in decision-making.
  • You thrive in high-pressure, high-stakes environments and can operate independently in ambiguity
  • You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong.
  • You are an owner - you feel a sense of full responsibility for your channels and the performance of our overall acquisition program and customer experience.
  • You'll consistently engage in experimentation and implement enhancements to further improve our already robust program significantly.
  • You’ll proactively communicate with team members, sharing insights across departments, and considering the impact of each decision on overall business performance.
  • You have experience running A/B tests; and understand how to use different data sets to implement results
  • You have a strong analytical mentality and problem-solving skills
  • You’re confident in being direct yet always lead with empathy and kindness.
  • Experience in GA4, Looker, and/or Notion (is a plus!)
  • Familiarity with any of the following offline channels (Print, Direct Mail, OOH, TV) is a plus!

Office Guidelines

The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

  • Dog-friendly office in Greenwich Village
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Company sponsored mental health benefit and coaching through Modern Health
  • 12 week paid parental leave
  • Competitive 401k plan with company match
  • Flexible PTO
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $65,000 - $70,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.