Product Manager, Member Engagement
Thrive Market
Product
Los Angeles, CA, USA · Remote
Posted on May 21, 2024
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices. Every day, we help our 1.4M+ Members find better products, support better brands, and build a better world in the process. We are a profitable, half-billion-dollar revenue business proving that mission-focused companies can succeed. We are also a Certified B Corporation, recently became a Public Benefit Corporation, and are a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLE
Thrive Market’s Product Management team is looking for a highly quantitative, strategic, and results-driven Senior Product Manager to lead and integrate our E-commerce, Ads, and Monetization efforts into one cohesive function. The ideal candidate is passionate about delivering a world-class shopping experience for every category in Thrive Market’s catalog, partnering closely with our Merchandising team to streamline vendor and SKU onboarding, while also focusing on revenue optimization through strategic advertising and competitive pricing initiatives. This role will partner closely with our Merchandising team to ensure our product assortment and pricing strategies reflect competitive market realities, all while seamlessly integrating advertising tools to maximize vendor success.
You will play a key role in identifying strategic business opportunities, shaping the front-end and back-end experience, and influencing how inventory and pricing are both configured and displayed to our members. As part of this, you will take a hands-on approach to developing, implementing, and scaling both E-commerce solutions and advertising/monetization strategies. The goal is to combine discovery and reach into one powerful engine that drives engagement, revenue, and brand launches on our platform.
RESPONSIBILITIES
- Develop and execute product strategies that seamlessly fuse e-commerce solutions and ads/monetization initiatives. Work cross-functionally with merchandising, engineering, design, analytics, and other teams to bring these strategies to life.
- Collaborate closely with the merchandising team to build tools for vendor management, influence inventory displays, competitive pricing, and UX, while ensuring seamless brand launch and product discovery experiences.
- Drive the advertising and monetization strategy across digital platforms to maximize revenue growth while maintaining a positive user experience. Collaborate with marketing and sales teams to align ads with business goals.
- Own the end-to-end customer journey for our diverse set of categories, evaluating both the front-end user experience and back-end tools. Constantly identify opportunities to enhance member engagement, improve conversion rates, and optimize average order value (AOV) across all platforms—desktop, mobile web, and native apps.
- Leverage quantitative and qualitative data to drive decision-making, test hypotheses, and execute A/B testing to enhance both the member and advertiser experience. Define KPIs and metrics to measure the success of your initiatives.
- Analyze market trends, competitor strategies, and user behavior to inform advertising platform strategies and product enhancements that keep Thrive Market competitive.
- Work closely with engineering and development teams to ensure business needs are translated into actionable product requirements, creating measurable deliverables that drive business growth.
QUALIFICATIONS
- 7+ years of product management experience, with a strong focus on both backend/tools and frontend of E-commerce
- Demonstrated experience in creating and executing ads/monetization strategies that drive significant revenue growth is a plus
- 5+ years of experience in native consumer mobile apps
- Proven track record of successfully developing and launching products in a consumer-facing e-commerce environment
- Strong expertise in data-driven decision-making, including A/B testing and user behavior analysis
- Excellent collaboration skills and experience working closely with cross-functional teams such as engineering, merchandising, and marketing
- Superior communication and storytelling skills to influence stakeholders at all levels
- Strong project management skills, able to juggle multiple priorities and deadlines in a fast-paced environment
- Deep empathy for the customer journey and an affinity for Thrive Market’s mission to bring affordable, healthy products to all members
- Experience with subscription models and online grocery is a plus
BELONG TO A BETTER COMPANY
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k plan
- 9 Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates are critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you.
Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.
© Thrive Market 2024 All rights reserved.
JOB INFORMATION
- Compensation Description - The base salary range for this position is $170,000 - $210,000/Per Year.
- Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
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